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• Sales Rank: #2254720 in Books
• Published on: 2014-03-12
• Original language: English
• Number of items: 1
• Dimensions: .0 pounds
• Binding: Paperback

About the Author
William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. His MARKETING: CONCEPTS AND STRATEGY TEXT, co-authored with Dr. William Pride, is one of the most widely adopted principles of marketing text in the world. BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, co-authored with John Fraedrich and Linda Ferrell, is one of today's leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.

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Bundle: Foundations of Marketing, 6th + MindTap Marketing, 1 term (6 months) Printed Access CardBy William M. Pride, O. C. Ferrell PDF

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Get Free Ebook Problem Solving, Abstraction, and Design using C++ (4th Edition)By Frank L. Friedman, Elliot B. Koffman

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Problem Solving, Abstraction, and Design using C++ (4th Edition)By Frank L. Friedman, Elliot B. Koffman

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Problem Solving, Abstraction, and Design Using C++ presents and then reinforces the basic principles of software engineering and object-oriented programming while introducing the C++ programming language. The hallmarks of this book are the focus on problem solving and program design. This book carefully presents object-oriented programming by balancing it with procedural programming so the reader does not overlook the fundamentals of algorithm organization and design.

• Sales Rank: #1468909 in Books
• Published on: 2003-08-11
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 1.40" w x 7.20" l,
• Binding: Paperback
• 856 pages

From the Back Cover
Frank Friedman and Elliot Koffman continue their strong focus on teaching beginners how-to program, and not just how to write C++ code. Problem Solving, Abstraction, and Design Using C++ focuses on problem solving by consistently using a five-step problem-solving process throughout the book. This text uses C++ to teach introductory principles of software engineering while tailoring these principles to the abilities of beginning computer science students.

0201612771B04062001

About the Author
Dr. Frank L. Friedman is Professor and Chairman of Computer and Information Science at Temple University. He received M.S. degrees from Johns Hopkins University and Purdue University and his Ph.D. in Computer Science from Purdue University. Dr. Friedman is also the coauthor of textbooks on programming in Fortran and Basic. His current research and instructional interests are in software engineering, specifically object-oriented paradigms for software design. Elliot Koffman is a professor of computer and information science at Temple University. He is one of the country's foremost CS educators, a former chairman of the ACM Task Force for introductory programming methods courses, and author of a number of successful language texts in Modula-2, FORTRAN, in addition to his four editions of Pascal and Turbo Pascal. 0201612771AB04062001

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Ebook Free Poetry and Mysticism by Colin Wilson (1986-10-01)By Colin Wilson;

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• Published on: 1800
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Download Ebook READING 2011 READERS AND WRITERS NOTEBOOK GRADE 5 (Reading Street)By Scott Foresman

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• Sales Rank: #93038 in Books
• Brand: Brand: Scott Foresman
• Published on: 2009-06-15
• Original language: English
• Number of items: 1
• Dimensions: 10.84" h x .81" w x 8.24" l, 1.55 pounds
• Binding: Paperback
• 453 pages

Features

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